Louis Vuitton Weighs 50% Fenty Sale — A Shift in Beauty, Power, and Ownership

Luxury powerhouse LVMH Moët Hennessy – Louis Vuitton is reportedly exploring the sale of its 50% stake in Fenty Beauty, the globally successful cosmetics brand co-founded with Rihanna in 2017. With an estimated valuation between $1–2 billion, the move signals a potential turning point for one of the most influential partnerships in modern beauty.

Fenty Beauty revolutionized the industry by championing inclusivity, launching with a groundbreaking range of foundation shades that spoke directly to women of color and underrepresented communities. The brand’s impact rippled beyond makeup counters—transforming how beauty, identity, and culture coexist in global commerce.

For Atlanta’s creative and entrepreneurial scene, this development hits close to home. Fenty’s journey mirrors the city’s own narrative—rooted in authenticity, innovation, and representation. Rihanna’s rise from artist to mogul embodies the blueprint many Atlanta creatives aspire to follow: turning cultural capital into ownership and legacy.

But with LVMH’s possible exit, deeper questions emerge:

Who controls the culture when major corporations step back? Can independent vision thrive without corporate muscle? And what does this mean for Black-owned or Black-led brands building their way up?

Whether this marks a rebranding, restructuring, or a full transition of ownership, one thing remains clear—Fenty’s influence is far from fading. Rihanna’s vision has already reshaped beauty standards and redefined what power looks like in business.